Walla Walla area residents are invited to join the City of Walla Walla and strategy consultants HUB Collective for a presentation of findings and recommendations for the City's 10-year tourism master plan.

Members of the public may attend in person or via Zoom: https://us02web.zoom.us/j/88950481847 — Meeting ID: 889 5048 1847#

The goal of the master plan is to promote quality of life for residents while cultivating a highly engaging experience for visitors that features excellent attractions and celebrates the local way of life.

At the May 7 presentation, the team from HUB will share insights they've heard from community members and City leaders, including an overview of the results from a community survey performed in April 2024. They will also share a big-picture vision and themes that will shape the details of the plan.

The event will be an opportunity for residents to hear about the process and share their thoughts and questions before the City begins crafting specific strategies and objectives to achieve the overall vision for tourism.

“Through the community survey and this presentation, we’re making sure residents have a chance to tell us what they think our visitor economy should look like,” said Walla Walla City Manager Elizabeth Chamberlain. “We know the importance of listening to and valuing the voices of our residents, which helps to ensure their priorities will be represented in the master plan.”

The master plan will be a forward-looking document that outlines the vision for tourism and an action-oriented plan of accomplishment for years to come. The plan will highlight community benefits, workforce retention and training, budget allocations, and sustainability best practices to strengthen the tourism economy and ensure that this pivotal part of the local economy is positioned to endure. It is envisioned to be the guiding document for tourism investment and planning for the next 10 years.